Andrew Kropff

Marketing + Digital Design

Tag: Social Media

Quality is King

It’s been a long time since my last update. I’ve been very busy with work, planning a wedding, and keeping up with my gaming quota.

On the topic of gaming, one of my biggest projects and time-suckers has been Nerd Sourced. It’s a site about creating content for tabletop games with the occasional indie game development thrown into the mix.  I’ve been experimenting a lot with SEO and social media engagement with Nerd Sourced. So far, it has been successful beyond what I’d expect for such a niche market. Since beginning in late August we average about about 600 views a day.

By far the biggest lesson learned from working on this site is quality. Everyone knows the age-old expression that “content is king.” But the quality of content goes beyond keywords and hot-button topics written in a blog post or page. Everything about making content for Nerd Sourced is time consuming, from optimizing the blog titles and meta descriptions, to creating eye catching featured images, to pushing out content where prospective viewers are hanging out online without coming off as self-publicizing.

It isn’t just about good content, it’s about quality work from start to finish. That hard work will pay off, though, when you get to see the increasing web traffic to your site. It definitely gets me every time.


A New Challenger Approaches

I don’t do enough 3D modeling. I emphasized it during college but since I graduated it has fell to the way side. I’ve dabbled in it for some projects but for the most part it has fallen to the wayside. Today I decided to change that.

I decided to start using Blender, an open source 3D modeling program and invented a 30-day challenge and began throwing it all over the internet. I call it the #BlenderADay challenge in which I, and hopefully many others, create one 3D model a day for 30 days.

This is strictly to motivate me to get into good habits and to encourage me to commit to side projects. And maybe I’ll make a monthly challenge out of it with a reliable community. That would be fantastic.